At Wise our mission is Money Without Borders – instant, convenient, transparent and eventually free. Whether our customers are sending money to another country, spending money abroad, or making and receiving international business payments, Wise is on a mission to make their lives easier and save them money.

What’s the role?

We’re looking for a talented Copy lead to support our growing Brand & Creative team run globally out of our London office. 

We have a small but growing copywriting team that lives as part of a larger Brand and Creative team, including creative operations, content strategy, creative design, conceptual creative, and video.

We work closely with our partners across the marketing organisation to feed their channels (primarily CRM, paid social, paid display and TV) with fantastic creative that drives growth and teaches us about our customers. You’ll be interested as much in the people we serve with our product as you are in the craft of copywriting, and excited to learn what works best in reaching and engaging them.

You’ll be responsible for the growth and development of the team, including resourcing, hiring, and prioritisation efforts. 

You’ll work side-by-side with developers, designers, marketing experts of all types and flavours, and analysts to understand problems, explore ideas, and develop great content for our users and potential new customers.

And you’ll support the organisation through the incredible transition that is start up-to-scale up, with existing experience in amplifying your efforts across a growing organisation.

What will you be doing?

• Leading the team that’s responsible for customer-facing copy in paid, organic and web environments.
• Being the in-house expert on all things words — you’ll train the people around you from Customer Support to SEO content creators, and help them deliver great copy in our new brand TOV.
• Developing our growing team in craft skills and professional development.
• Working closely with the rest of the Brand and Creative team to deliver best-in-class copy that excites our users.
• Guiding our localisation team in their transcreation efforts to bring our messages to global audiences.
• Distilling complex financial concepts into copy that’s fantastically straight-forward…..and delivering long-form, short-form, buttons, headlines and hashtags along the way.

What do you need to bring with you?

• Brand guardianship — you’ll need to know both our users and our tone of voice better than anyone!
• Planning skills — you’ll need to take the initiative on behalf of the team, resourcing them across a wide range of briefs and acting as a key decision maker in prioritisation as objectives (inevitably!) change.
• A love for marketing and advertising — you’ll take inspiration from many different industries, have a strong POV on what makes for great creative, and are keen to (productively) challenge the status quo within Wise.
• Collaboration — we work closely with many different parts of the Wise organisation, and the ideal candidate will believe we’re better when we work together.
• An ability to write content that inspires action — with a good understanding of how design and UX works alongside your copy to deliver results, whether that’s a 1,000 word blog or a 2 word CTA.
• Experience of articulating the ‘why’ behind your decisions — you’ll need to convince, to disagree confidently, and to take and give useful feedback.

We’re people without borders — without judgement or prejudice, too. Our priority is creating an environment where people of all lived experiences can thrive. So if you’re passionate about learning new things and keen to join our mission, you’ll fit right in. And because we believe that diverse teams build better products, we always prioritise culture add over culture fit.

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