Senior Business CRM Manager

Marketing, London





Salary (annual)

55,000 - 65,000 GBP + benefits

The CRM team at Wise is expanding to consolidate our efforts to develop our global B2B lifecycle communications. We’re all about bringing value to our customers who deserve first-class communications so they make the most of their Wise Business account that helps them save money and avoid the terrible exchange rates from traditional banks.

What’s the role?

We’re building money without borders for people and businesses and we need your help to make our B2B customer comms best-in-class.

So we’re looking for a Senior CRM Manager to join our growing CRM team and lead our B2B CRM strategy and implementation. The Sr. CRM Manager will own, shape and deliver an effective communications strategy for Wise’s business customers: from engaging and exciting product launches, to testing and building our B2B lifecycle communications. 

The role will be based in London and will deliver best-in-class customer communications. The role will report into the London CRM team and follow the processes and practices agreed within the CRM team. 

CRM at Wise is about making sure we develop the best global and regional lifecycle communications as well as keeping up with demand from other sides of the business. 

We’re problem solvers – we work with our Product, Marketing Tech, Analytics, UX Research and Product Marketing teams to define and execute the strategy for product and marketing customer comms, across multiple channels (email, push notifications, in-app messages).

This role is ideal for candidates with mid-level experience who are passionate about driving product adoption and brand awareness. If you have Liquid and SQL experience and know how to use Braze this is an added bonus but it’s by no means required.

Your Mission:

  • Lead and mentor a growing team of CRM professionals, fostering a culture of innovation and excellence.
  • Manage internal technical and non-technical stakeholder communication (Product Managers, UX Researchers, Designers, Copywriters, Engineers, Analysts, Product Marketing Managers etc.)
  • Develop and manage our B2B CRM strategy, including customer lifecycle management, segmentation, and engagement initiatives.
  • Utilise data-driven insights to segment our business customers effectively, ensuring that each segment receives tailored and relevant communication and offerings.
  • Design and implement effective customer lifecycle management strategies to drive long-term engagement and loyalty through continuous optimisation.
  • Analyse campaign performance and use data and insights to identify and implement opportunities for increasing engagement and conversion rates at all stages of the customer’s lifecycle journey.
  • Manage the customer database health with a focus on retention and engagement: make sure all comms are in line with CRM best practices, compliance requirements, through appropriate channels and without errors.
  • Responsible for email calendar management, deliverability and monthly reporting.
  • Implement the localisation process for Wise’s international campaigns
  • Maintain and implement a clear A/B testing plan.


About You:

  • Mid-senior level experience in a CRM role, with strong focus on segmentation, lifecycle management and stakeholder engagement 
  • Strong track record of successful cross-channel (email, push, in-app messages etc.) lifecycle comms.
  • End-to-end planning, development and execution of large-scale engaging lifecycle campaigns.
  • Customer-first attitude: can demonstrate ability to put yourself in customer shoes and have a deep understanding of customer segmentation.
  • Excellent verbal and written communication skills and strive to have a customer-first mindset.
  • Comfortable working with different departments and senior stakeholders. You can build relationships and alignment but are not afraid to push ahead on your vision.
  • Self-starter and impact-driven: you enjoy taking ownership of projects with limited oversight. You thrive more on autonomy than structure. You’re not afraid to take responsibility and ownership of your work. You come ready equipped with perseverance and a sizable sense of humour.
  • Technically-savvy with a creative eye. You’re comfortable with technical matters, but you also care about how your comms look and what message you send to your customers. 
  • Quick learner and problem solver with a strong analytical mindset and eager to learn and develop with a passion for using data to improve campaign performance.



  • Experience in a product-driven B2B environment
  • Competency in coding HTML, CSS and Shopify Liquid. 
  • Experience using SQL and other analytical tools (Looker, GA, MixPannel etc.) 
  • Experience using Braze or similar cross-channel marketing platforms.
  • Experience working in an international organisation.

What do we offer:  

  • Annual salary of 55,000-65,000 GBP
  • Restricted Stock Units of a profitable company

Key benefits:

  • Flexible working – whether it’s working from home, school plays or life admin we get that flexibility is essential and you’re trusted to do the right thing and be responsible
  • Stock options in a profitable company
  • Paid annual holiday, sick days, parental leave and other leave opportunities
  • 3 me days per year
  • 6 weeks of paid sabbatical after 4 years at Wise, on top of annual leave
  • Private medical insurance

Who we are:

Wise was founded in 2011 with a clear mission: Money without borders so people and businesses can send, spend and get paid in any currency, whenever, wherever.

Sure, the heart of what we do is international money transfer. And we’re committed to making it instant, convenient and fair for millions of people, all over the world. But we’re growing our other products and our teams at an exciting pace. And we’re looking for the very best to jump on board.


What it’s really like to work here:

At Wise, we do things a bit differently. There’s no corporate nonsense, and no old-fashioned hierarchy. Instead, we work in dozens of self-sufficient, autonomous teams. Think of them like start-ups within a start-up.  

Each team picks the problems they want to solve. So, there’s no micro-management. No hiding behind fancy job titles. And no one is telling you what to do. You are your own boss. But you’ll get tons of guidance and plenty of support from your talented, super-smart teammates.  

We’re going to be upfront — the way we work doesn’t suit everyone. But if freedom, and life-affirming, head-scratching professional challenges rock your world, we could be a match made in heaven.

To find out a bit more about what it’s like to work at Wise — plus a full run through of our employee benefits — visit our careers page.

Salary (annual)
£55,000£65,000 GBP

We’re people without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive. We’re proud to have a truly international team, and we celebrate our differences.

Every Wiser should feel that they can be themselves at work. Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to share their contributions towards mission zero and able to progress in their careers.

Having diverse teams that reflect our diverse customer base helps us build a better product. We can be more creative and empathetic to our customer’s needs and life experiences and makes sure we leave no-one behind on our journey to mission-zero.

If you want to find out more about what it’s like to work at Wise visit Wise.Jobs.

Keep up to date with life at Wise by following us on LinkedIn and Instagram.

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