Wise is a global technology company, building the best way to move and manage the world’s money. Min fees. Max ease. Full speed.

Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their life easier and save them money.

As part of our team, you will be helping us create an entirely new network for the world's money. For everyone, everywhere.

More about our mission.

BUSINESS COPYWRITER 

London, United Kingdom

We’re building the best way to move and manage the world’s money. So that everyone can do business without borders. Min fees. Max ease. Full speed. 

WHAT’S THE ROLE? 

Wise Business is entering an exciting new era. As its first dedicated Copywriter, you’ll play a pivotal, embedded role in Wise’s newly formed Business Marketing Squad. There, you will lead on the conception and production of world-class content as a key pillar of our Business Marketing strategy.

You’ll have the opportunity to work in a truly dynamic and cross-functional marketing squad dedicated to the growth of Wise for Business, with a dotted line to the Brand & Creative team to support your continued craft development and ensure alignment across our brand voice. 

You’ll get close to the audience you’re creating content for, gathering insights on what drives impact, and building on learnings to inspire the creative direction of not only our messaging, but the Wise for Business brand overall. And you’ll bring your natural passion for your craft to keeping the squad up-to-date with the latest trends and developments across our competitor set. 

Your primary responsibilities will include crafting persuasive copy for our marketing channels, developing multi-variant testing strategies, and owning the messaging framework. You’ll also be instrumental in tailoring copy for landing pages, considering specific target markets, business sizes, and segments. This role would be an excellent fit for a proactive copywriter that can suggest and implement new testing approaches, especially in comparison to competitor messaging, backed by data-driven insights.

KEY RESPONSIBILITIES

Marketing Channels

• Craft engaging and performance driving copy for paid ads, social captions, CRM subject lines, podcast ads — and anywhere and everywhere in between
• Develop multi-variant testing strategies to ensure continuous improvement and optimisation.

Messaging Framework Ownership

• Build, own and manage the Wise business messaging framework of the future, evolving it through consistent testing and learning.
• Proactively suggest and implement variants based on performance data and customer insights.
• Targeted Landing Page Copy
• Tailor copy for landing pages to resonate with specific target markets, business sizes, and segments (think: ecommerce and retail) for a more personal, considered customer journey.

Scalability Considerations

• Shape how copywriting efforts scale across multiple verticals and markets.

Compliance Support

• Collaborate with Product Marketing Manager (PMM) and compliance teams to create a repository of claims we can and cannot say in line with regulations.

WHAT DO YOU NEED TO BRING WITH YOU?

• A love of words, naturally, and a strong portfolio and background in performance-led marketing copywriting 
• Experience in B2B roles / payments industry would be very helpful, although not a prerequisite. An interest in understanding the needs of (and how to speak to) financial professionals and business owners is essential 
• Planning skills — you’ll need to plan how you work across a wide range of briefs and shifting priorities
• A keen eye for what makes effective marketing and advertising — you’ll take inspiration from many different industries, and have a strong POV on what makes for great copywriting
• Collaboration — an appetite to work closely with many different parts of the Wise organisation as well building strong partnerships with other creative disciplines
• An ability to write content that inspires action — with a good understanding of how design and UX works alongside your copy to deliver results, whether that’s a 1,000 word blog or a 2 word CTA
• Experience of articulating the ‘why’ behind your decisions — you’ll need to convince, to disagree confidently, and to take and give useful feedback

For everyone, everywhere. We're people building money without borders  — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We’re proud to have a truly international team, and we celebrate our differences.

Every Wiser should feel that they can be themselves at work.

Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to share their contributions towards mission zero and able to progress in their careers.

Having diverse teams that reflect our diverse customer base helps us build a better product. We can be more creative and empathetic to our customer’s needs and make sure we leave no-one behind on our journey to mission-zero.

For everyone, everywhere. We're people building money without borders  — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it's like to work at Wise visit Wise.Jobs.

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