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Product career map

Career maps are a tool we use to map out all the different levels within a team. They give clarity on what we expect at each level and help our people know how they can progress in their team. They also help us evaluate impact and pay our people consistently and fairly.

We’re sharing our Product team levels to give you an idea of where you might fit, what’s expected at each level and how you can progress at Wise. 

While career map frameworks are a useful guideline, they should never replace one-to-one career development and coaching conversations. All our employees go through an annual 360 feedback review, where we refine our individual development plans. This framework helps our Product leads have more structured conversations with their team members about progression and understand what they need to do to increase their impact on our mission.

When you’re thinking about your skills in relation to these levels, always remember it’s not a tick box exercise, but rather a guide to show the kind of impact we expect from our people as they progress in their journey at Wise. Different roles and teams have varying expectations on certain areas, but on the whole these expectations are common across all roles.

Keep in mind the compensation amounts shown below exclude stock we give to every employee at Wise. The amount of stock you get is set by your role and level — as you progress in your career and increase your impact, you can get more.

Salaries in each career level

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  • 55,000-70,000 GBP
  • 121,000-148,000 USD (in New York)
  • 110,000-135,000 USD (in Austin)
  • 90,000-120,000 SGP
  • 36,000-46,200 EUR (in Estonia)
  • 10,500,000-13,200,000 HUF
  • 68,000-83,000 GBP
  • 140,000-160,000 USD (in Austin & New York)
  • 120,000-156,000 SGD
  • 46,200-59,340 EUR (in Estonia)
  • 13,200,000-16,800,000 HUF
  • 145,000-175,000 AUD
  • 83,000-110,000 GBP
  • 160,000-220,000 USD (in Austin & New York)
  • 156,000-216,000 SGD
  • 59,340-80,640 EUR (in Estonia)
  • 16,800,000-23,760,000 HUF
  • 175,000-220,000 AUD
  • 110,000-140,000 GBP
  • 220,000-280,000 USD (in Austin & New York)
  • 216,000-276,000 SGD
  • 80,640-102,240 EUR (in Estonia)
  • 23,760,000-29,040,000 HUF
  • 220,000-265,000 AUD
  • 140,000-170,000 GBP
  • 280,000-360,000 USD (in Austin & New York)
  • 276,000-336,000 SGD
  • 102,240-123,840 EUR (in Estonia)
  • 29,040,000-34,980,000 HUF
  • 265,000-330,000 AUD
  • 170,000-220,000 GBP
  • 360,000+ USD (in New York)
  • 336,000-420,000 SGD
  • 123,840-157,500 EUR (in Estonia)
  • 34,980,000-43,470,000 HUF
  • 330,000-410,000 AUD

Measuring progress/KPIs

You build processes to evaluate the impact of you and your team’s work.

Associate Product Manager: You understand the KPI structure for your domain. You’re able to use dashboards to monitor KPIs and communicate them to the team. You’re able to attach KPIs and measurement to the initiatives you work on.

Product Manager: You can build a KPI structure for the projects in your area. You have a realistic understanding of which KPIs are addressable and which are hardly addressable. You can link projects in a roadmap to actual KPIs and you’re able to explain how your projects move these KPIs. You create dashboards for monitoring progress, and your team/s are actively measuring and optimising the impact of projects.

Senior Product Manager: You can build an enduring KPI structure for your area/domain. You’re able to link the team projects in the product roadmap to the domain KPIs and are able to explain how the projects move your domain’s KPIs. You can effectively diagnose customer problems and bring clarity and structure to solutions and impact. You’re hypothesis-driven and you validate problems and solutions before investing into them. You can define success KPIs ahead of designing a solution.

Group Product Manager: You own and move metrics by ensuring teams have clear measurable results across a pillar or area that connect planned projects with a longer term vision. You can apply judgement to ensure plans and impact are proactively addressed by known threats and opportunities in the global industry. You can inspire a team to define KPIs and the emotional response of customers. You hold designers and developers accountable to surprise customers and make our product worth talking about.

Product Director: You own and move the metrics of a large product area (i.e NorthAm or banking.

Senior Product Director/Product Lead: You are accountable for ensuring long-term vision and metrics exist at the squad level.

Impact and Execution

You and your team’s impact on our mission and customers.

Associate Product Manager: You have shipped projects and can demonstrate measured impact. You operate fairly independently, with only some guidance needed. You’re delivering mid-size initiatives within a thread with 1-3 engineers, from scoping to execution. Depending on the thread, you can steer large scale operational tasks (e.g. configuration changes impacting all operational teams).

Product Manager: You have shipped and can demonstrate measured and significant impact with more than one initiative. You are capable of delivering 1-2 simultaneous initiatives as as part of a product engineering team in a quarter. You’re able to operate autonomously reflecting someone with 2+ years in the role of PM.

Senior Product Manager: You have delivered multiple (upwards of 2) large initiatives with engineers while leading a product team independently, should have spent 12-18 months leading a team or 3+ years experience externally as a PM. You’re accountable, can consistently own an area and ensure the KPIs/execution are long lived or act as a foundation for further initiatives.

Group Product Manager: You own and have demonstrated impact in 2+ domains. You define and are able to execute large scale initiatives consistently across complex areas (crime fighting experience or payments via balances, scheduled transfers) via multiple teams, including leading any PMs within those teams (3x NorthAm delivery teams).

Product Director: You’re able to manage upwards of 3 PMs and delivery teams, with the scope across a region or a broad area of the product. You can grow and inspire senior PMs.

Senior Product Director/Product Lead: You can manage upwards of 5 PMs and cross functional teams, with accountability for impact across multiple regions or broad areas of the product. You can grow and inspire group PMs.

Planning

You create and co-ordinate a plan for you and your team of activities required to achieve a desired goal.

Associate Product Manager: You can run and communicate progress for the execution thread with 1-3 engineers, or/and a large operations team. You can scope the required work and ensure it is executed well and in time.

Product Manager: You can effectively run small-scale plannings in a wider team or discovery sessions to align the teams around a goal. You can connect your project delivery to wider goals and objectives and can effectively measure the impact through appropriate OKRs and or KPIs. You can build coherent and realistic delivery plans for medium scale projects and communicate them to the relevant audience. You can have structured monthly/quarterly planning sessions and get proactive feedback around the plans.

Senior Product Manager: You can build coherent, feasible and realistic delivery plans for large scale projects (duration of 6-9 months). You know the difference between being customer-led to a solution vs the ability to step back and evaluate if we can actually deliver that to the market in a different way. You can build a clear plan or roadmap for three or more relevant projects, with clear delivery plans for your area. You can be a feedback coach for at least one other team. You provide consistent advice around direction and ability to deliver on OKRs that results in positive impact on their customers. You can consistently consider the second-order impact of your roadmap and adjust it accordingly. When you’re determining what and how to take a new feature or product to a market, you refer to market and/or competitor dynamics and look for the longer term feasibility and business viability. You can generate high value and product decisions form used research tools and analytics.

Group Product Manager: You can effectively run structured monthly and quarterly cross-team small-scale planning/discovery sessions to align on our mission. You proactively seek feedback. You own and get buy-in from the broader team at TransferWise to build a 12-month vision for your area. You also help the sub-teams you lead to set up their plans and goals. You can effectively and regularly communicate the results of your team’s work to the wider team at Wise and proactively share learnings and best practices.

Product Director: You can build 12-month objectives for at least 5 teams. You make sure teams in your product area understand how to set OKRs and that they have KPIs to help support these. You can form a convincing mission for the area you oversee and a clear way of achieving it. You can effectively run cross-team small-scale planning/discovery sessions to align teams on our mission. You communicate your vision and plans in an inspiring and clear way across multiple organisation-wide touchpoints.

Senior Product Director/Product Lead: You can define 12-24 month tribe objectives and a convincing longer term vision as well as a feasible way to achieve it. You can ensure all teams in your tribe/area understand how to set objectives and make sure they have key results that support them. You can communicate the tribe’s vision and plans in an inspiring and clear way across multiple organisation-wide touchpoints. You can lead working with other Wise functions (CS, operations, security etc) to support the development of operational capabilities and manage the trade-offs with product. You can support squad leads in developing 12 month objectives for their domain.

Leading

You provide guidance, support and direction to your team and others.

Associate Product Manager: You can mentor partner engineers and operations,

Product Manager: You coach some of the team members. You’re able to run ceremonies (planning, retros and so on) for the team.

Senior Product Manager: You coach team members and help them with feedback on a consistent basis for your team, including providing detailed feedback and action points. You coach or have impact with structure beyond your immediate team. You’re able to inspire the team around a longer-term vision.

Group Product Manager: You’re able and actively seek to coach and develop strong senior PMs not necessarily within your immediate domain. You actively define shared approaches or frameworks that can raise the bar across multiple teams. You can lead up to 3+ PMs or analyst (group), who are high performing. You have a growth plan for each report and are actively coaching them to improve/progress (including timely feedback 360s, GrowWise and performance management if required). You can coach the wider team (across functions) delivering actionable feedback that results in improvement in product delivery for teams. You’re a feedback coach for at least 1-2 teams beyond your own, challenging and helping the team to focus on the highest impact areas and create feasible delivery plans. You can inspire multiple teams around a large domain. You look ahead and develop a 12-24 month hiring roadmap for your squads.

Product Director: You lead three or more PMs and guide analysts to perform strongly through for example performance improvement, coaching and matching people with problems effectively. You’re a feedback coach for at least two teams, one being in a different tribe. You’re able to inspire the company around a large area of the business. You’re able to create a performance culture where poor performance is managed out fairly and quickly – across all disciplines in the squad. You look ahead and develop a 12-24 month hiring roadmap for your squads.

Senior Product Director/Product Lead: You lead five or more PMs, at least two of them being Group PM level, who are leading people. You lead initiatives outside of the tribe/area that contribute to the Wise mission (for example improvements in hiring processes). You have a clear plan for how to grow and scale your organisation over the next 2-5 years including vision and a feasible plan for growth. You initiate and drive cultural change where needed to ensure optimum environment for teams to have impact. You’re able to inspire the company around a large area of the product and business. You’re able to hire or develop – strong independent squad leads (PD or strong group PM). You’re recognised as inspiring at the mission level by the company. You create a performance culture where poor performance is managed out fairly and quickly – across all disciplines in the squad. You develop performance measures / criteria for evaluating the performance of squads and manage this proactively, and use this to identify and resolve “people” performance issues. You’re able to act quickly on performance issues within the squad.

Hiring and People Development

You're involved or lead the process of hiring and onboarding new Product Managers.

Product Manager: You join interviews to hire people to your team.

Senior Product Manager: You join/lead interviews for PMs and other roles for your team and beyond, contributing to and helping to drive hiring processes.

Group Product Manager: You’re able to run the hiring and onboarding of a PM (from job ad creation to offer accepted). You join interviews for PMs for your group/area. You’ve hired and onboarded at least two PMs, running the process end-to-end through to onboarding with a clear plan and milestones.

Product Director: You’re able to create and get buy-in for team structure changes and scaling plans, as well as executing on those plans to grow teams. You contribute to hiring and people development processes across the wider product team. This means pushing for improvements in processes when needed, ensuring we’re able to hire and onboard people who have an impact in a timely manner and grow their impact during their journey at Wise. You’re able to retain high performing PMs and know how to spot signals of future attrition and burnout. You proactively build network of long-term potential hires.

Senior Product Director/Product Lead: You’re part of leading product team growth strategy including hiring and people development. You have a leading role in developing the PM culture: new frameworks, approaches, contribution to overall Wise strategy together with other leads. You contribute to hiring strategy across wider disciplines including design, analytics, engineering and more. You proactively build network of long-term potential hires. You retain high performing PMs and know how to spot signals of future attrition and burnout.

Opportunity Discovery and Prioritisation

Associate Product Manager: You frame clear problem statements and articulate your potential impact if solved. You’re a fast learner, can onboard to the new thread or problem within a week if needed.

Product Manager: You can frame clear problem statements and articulate their potential impact if solved. You can demonstrate structured/effective methods for discovery and you’re able to synthesize and quantify customer feedback. You can identify and make strong decisions between impactful and urgent problems to solve without external intervention.

Senior Product Manager: You have deep knowledge of the market dynamics (e.g. understanding what can drive a competitive advantage for your customer segment) You deeply understand what customers do and why and can frame problems based on desired customer outcome. You’re able to use data and insights to proactively generate large impact projects — framing the problem, creating a plan and getting the team move on it You can turn all roadmap items into a prioritised list based on impact, effort and confidence level You apply learnings to future vision or projects both within and beyond your immediate team You proactively identify problems with other teams and functions.

Group Product Manager: You’ll oversee the prioritisation for at least two teams You’re able to create clarity, cut through detail, and make decisions even in difficult and opinion-heavy situations You influence studies across user research, product analysts and consumer insights to collect insights in areas of uncertainty You’re able to identify larger opportunities for incremental growth and cost reduction ahead of building a team and investing in large development time.

Product Director: You’ll oversee prioritisation for at least three teams You influence and set direction on how the Wise product roadmap should adjust in response to the competitive landscape and global trends when necessary You help identify opportunities for building capability in the wider team, around analytics, design or tech as needed to solve the most important product problems You’re able to move people from a team to another within the squad when necessary to move the most impactful projects.

Senior Product Director/Product Lead: You initiate and challenge larger opportunities prioritised across the company You contribute to the framework with which we invest our time to grow volumes You’re able to move people from a team to another across the company when necessary to move the most impactful projects You can inspire people to move from a team to another across the company when necessary to staff the most important things.

Execution Standards

Associate Product Manager: You have some skills in adjacent areas: Development, Operations, Compliance, Design or Analytics skills. You’re acknowledged by the engineers and operations as a helpful and valuable partner. You communicate clearly with stakeholders about solutions, incidents and operational changes.

Product Manager: You have skills in at least one of the following areas: development, design or analytics. You can scope the required work and ensure it’s executed well. You can demonstrate how learnings apply to future vision or projects. You understand the technical side of the solution well including what services were used and what was built. You understand the components of the solution well, including the overall process flow, what underlying services are used and what was technically built.

Senior Product Manager: You’re able to operate autonomously without the need for regular unblocking in execution. You have an opinion on and are able to constructively challenge the technical solutions applied to larger projects, engaging proactively with engineers. You’re able to help unblock other PMs struggling with execution of small/medium projects. You strive for a great user experience and positively challenge designers, tech leads and analysts on the quality and speed of delivery. You ensure regular Quality Assurance of your domain and new features.

Group Product Manager: You establish and share practices and execute projects that involve multiple teams/tribes to extend impact beyond your domain. When releasing, you ensure high quality of the project/feature delivered and that other teams aren’t impacted negatively by the solution. You’ve shipped product that other teams can re-use or build on top of. You have proof that the features/product you’ve shipped have had a positive customer impact. You help two or more teams execute faster for example through more efficient systems design, design, operations or compliance. You ensure regular Quality Assurance of your domain and new features.

Product Director: You help teams overcome their blockers across the tribe. You help three or more teams execute faster for example through more efficient systems design, design, operations or compliance. You’re able to hold three or more teams accountable on quality of execution. You contribute to solving issues preventing necessary functions to integrate the tribe successfully. You help scale the team through hiring and people management. You can incubate and develop new functional domains within your squad as required (sales, compliance, product controllers).

Senior Product Director/Product Lead: You help teams overcome their blockers across your tribe and wider teams as well, to create and ensure an optimal environment for product teams to have impact. You can hold over five teams accountable on quality of execution. You can get depth fast to help 3-4 squads move faster (system design, design, operation, compliance, finance). You can hold 3-4 squads accountable on quality of execution. You can incubate and develop new functional domains within product (sales, compliance, product controllers). You can develop a cross-functional structure for the tribe – that ensures teams and squads are supported – across product, eng design, operations etc. You can build processes across Wise that unblock growth and execution – e.g hiring, attrition, 2 year assignments.

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